About
Learn more about who we are, the work we’re called to, and the practical, structured way we help mission-minded leaders maximize their design and multiply their impact.
NICE TO MEET YOU
We Are Maximize Design
Maximize Design is a coaching and consulting firm dedicated to Leadership Design—the fusion of identity-first coaching, clear communication, and strategic consulting.
For over 20 years, we’ve walked with leaders and organizations through growth, change, and complexity. From Fortune 100 environments to churches, nonprofits, startups, and families, we’ve seen one truth again and again: when leaders live and lead from their unique design, everything changes.
At its core, our work is simple: help mission-minded leaders get clear, get aligned, and build teams and organizations that are healthy, effective, and built to last.
Here’s a quick snapshot of what drives everything we do at Maximize Design.
Our Purpose
"We exist to empower mission-minded leaders to maximize their design and multiply their impact."
Mission
"We help leaders maximize their design, embody their highest potential, and achieve meaningful, lasting impact."
Vision Mantra
“We impact the world by equipping leaders who impact the world.”
Rashad's Story
For over 20 years, I’ve walked with leaders and families through growth, transition, and everything in between—from Fortune 100 environments to churches, nonprofits, startups, and the living room couch. I’ve sat with CEOs, pastors, entrepreneurs, stay-at-home parents, students, and “post-retirement” leaders who all had one thing in common: they knew there was more in them than what they were currently living.
My background is a blend of theology, leadership, and high-performance coaching. I’ve led teams, launched organizations, built systems, and coached leaders who were carrying a lot—vision, pressure, and people. Over time, I’ve learned that the real work isn’t just strategy; it’s helping people see who they are, what season they’re in, and how to align their life and leadership with that design.
Maximize Design is the overflow of that calling. I started this firm to give mission-minded leaders a trusted space to process honestly, get clear, get aligned, and build lives and organizations that are healthy, effective, and built to last.
Stephanie's Story
I’m a co-founder of Maximize Design and an executive coach who lives at the intersection of people, systems, and technology. My background includes building an AI tech company from the ground up, serving as a fractional Chief AI Officer, and helping leaders and teams use tools like AI to work smarter, not harder. That experience convinced me that when leaders have the right mindset, strategy, and support, they can adapt and thrive in any environment.
At Maximize Design, I focus on helping leaders clarify where they’re going, optimize how they and their teams work, and design rhythms and systems that are sustainable in real life—not just on paper. Whether I’m coaching one-on-one or working with a leadership team, my goal is to turn complexity into clear next steps and practical wins.
My own journey has included navigating serious health challenges, which is why I care deeply about leaders winning in the areas that matter most—faith, family, health, and meaningful work. When we serve together through Maximize Design, I’m bringing that whole perspective with me: empathy, strategy, and a belief that you can lead at a high level and live a life you’re not trying to escape from.
“Working with Rashad and Stephanie gave me something I didn’t even realize I was missing—a clear sense of who I am as a leader and a practical way to live that out every day. I’m leading with more confidence, less anxiety, and my team can feel the difference.”
- Jordan M.
“What stood out to me was the combination of empathy and clarity. They listened deeply, named what I couldn’t articulate, and then gave me simple, actionable steps. I walked away with language for my design, better boundaries, and a fresh sense of what’s possible in this season.”
- Elizabeth
"We brought Maximize Design in during a critical season of growth and change. They helped us see what was really going on beneath the surface, clarify our structure, and have the hard conversations we’d been avoiding. Our culture is healthier, our leaders are more aligned, and we finally have a path forward we believe in.”
- Derek G.
Why We Do It
We love people and we believe in what’s possible when the right support shows up at the right time. So much of our own story has been shaped by others coming alongside us—through coaching, consulting, and powerful communication that helped us see more clearly, make better decisions, and keep going when life and leadership were heavy.
We’ve seen firsthand how coaching can unlock a leader, how consulting can realign an organization, and how one message can shift the trajectory of a life. Maximize Design is our way of paying that forward—creating intentional spaces and practical frameworks so other leaders, teams, and families can experience the same kind of clarity, alignment, and transformation we’ve been given.
The Values That Shape Our Work
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Integrity
We do what’s universally right because it’s right—not because it’s easy, convenient, or popular. You can trust us to tell the truth and steward our influence well.
Excellence
We prepare well, show up fully, and finish what we start. Details matter to us—not for perfection’s sake, but because people and impact matter.
Honor
We lead with humility, truth, and respect for the people we serve. We challenge when needed, but we do it in a way that protects dignity and builds trust.
ClarityÂ
We help leaders see themselves and their direction clearly. That means naming reality, asking honest questions, and removing fog so decisions become simpler and more aligned.
DesignÂ
We don’t believe in copy-and-paste solutions. We build custom pathways that fit each leader, culture, and mission so change is actually sustainable in real life.